Growth Marketing: The Pop Culture Company

The Pop Culture Company was a locally owned comic book and toy store in Houston, TX that was looking to grow their local audience and overall digital reach to improve sales.

Managed all aspects of marketing; content creation, website, email communications, events and social media.

Over the course of five years their social media following grew over 900%, gaining several prominent news organizations, high-profile comic book creators and multiple celebrities. This resulted in multiple in-store appearances and dozens of pieces of local news coverage, particularly for world-famous director Kevin Smith, who did a signing in the store which generated five-figures of income on a weekday where the business was typically several hundred dollars. During this same period average sales revenue during promotional events such as Free Comic Book Day grew by five+ times over the course of five years, on top of monthly increasing subscriber base gains.